I live on Earth at present,
and I don't know what I am.
I know that I am not a category.
I am not a thing - a noun.
I seem to be a verb,
an evolutionary process -
an integral function of the universe.

R. Buckminster Fuller; I Seem to Be a Verb; 1970

Values / Brand Words I have used

iCORE (1999 - 2007)
Excellence
Leadership
Visionary
Partnerships
​Balance

​(recruited world-class ICT professors to Alberta)

Cybera  (2007-2009)
High Performance
Leader
Service
​Connecting

​(ran the high-speed research network for Alberta)

VRStorm (2009 - 2011)
Service
Capable
Flexible
Scalable
Reliable
Secure

​(founded Canada's first cloud computing company)

Personal (1960 - )
Friendly
Helpful
Connected
Knowledgeable
Sharing
Enjoying
Learning
Quiet
​Thankful

National Research Council

Currently employed here 2014-2023

Leadership
Integrity
Accountability
Collaboration
Impact

(from nrc.canada.ca/en/corporate/values-ethics/code-conduct)